As a professional social networking platform, LinkedIn offers a great opportunity to showcase your skills, network with others and build a personal brand. However, just because it’s professional, doesn’t mean it has to be boring.
Here’s how you can make your LinkedIn profile stand out a bit more.
Include quality images
Your LinkedIn profile image should clearly show who you are. You don’t necessarily have to go out and spend money on a professional shoot. The most important thing is that your photo is high-quality, recent looks like you and your face takes up at least 60% of the frame.
Post an interesting ‘About’ summary
You are more than just your job titles and skills, so use the About section to share more about yourself. There’s no need to write a novel, but do make your summary interesting, relatable, honest and readable. You should include keywords to help make your profile easier to find online.
Include relevant skills but avoid the fluff
The skills you should include are those that are relevant to your overall message. So you probably don’t need to include ‘walking the boss’s dog’ in there.
Don’t neglect good grammar
Don’t neglect good grammar and correct spelling! If writing is not your forte ask a talented friend or colleague to help you, or else hire a professional content writer.
LinkedIn provides great opportunities for publishing your own articles on topics you have expertise in. Social Media Examiner offers some tips on this.
Share the love Finally – make sure to endorse others where you feel they deserve it! This also increases the chances of someone endorsing you in return. You can also use the ‘Recommendations’ function.
Speak with the team at Sanctuary Labs to create an effective Social Media Marketing Strategy for your business.