Which would you choose – doing your own business marketing, or hiring a professional agency to manage it for you?
While there’s no one answer that works for every business, there are advantages to getting some professional help.
Marketing involves a lot of different tasks including website development, ongoing content creation, graphics and video production, search engine optimisation, social media marketing, advertising and analytics.
It can be difficult and costly for SMEs to have all the resources readily available in-house to manage all these tasks effectively.
A quality marketing agency however is like a one-stop shop, providing the skillset, talent and tools necessary for creating effective marketing campaigns for your business.
What to look for in a marketing agency
If you do decide to use a professional marketing agency, you need to find one that meets your needs. Look for an agency that can do the following:
- Understand your business in terms of what you do, what you want to achieve, and your company’s culture and values.
- Offer a range of skills and services – this is because you will likely need to use a number of different methods and platforms for your marketing to be effective.
- Keep up with the latest in marketing developments, best practice and technologies.
Lastly, but importantly, look for an agency that communicates well and that you can build an ongoing relationship with. After all, having the best skillset and the latest technology won’t do much good if the agency does not interact well with clients!